Sunday, 27 February 2011

My Target Audience

Age - 15-50. A large age range as there are a variety of themes and I want to aim it at those looking to get into the business which is really any age at all.
Gender - Mixed
Ethnicity - All. Aspects from around the World
LifestylBolde - Variety. I want to cover those who have the money for all the top performing arts school but a majority for those who don't as this is actually quite a large market.
Socio-economic group - Variety. Anyone from any class could have an interest in musical theatre. For example, Alfie Boe was classed as a C2/D but he had a passion for musical theatre.

And of course, a keen interest in musical theatre, but any aspect...
  • lighting
  • sound
  • overall performance
  • production
  • film
  • marketing
  • directing
  • choreographing
  • singing
  • composing
  • acting
  • dancing
  • lifestyle

This range of area I would like to cover within my magazine issues means that it will appeal to a mass market within musical theatre. From research I have found very limited magazines covering musical theatre and absolutely none with key information on 'how to make it' which for a majority of those interested in musical theatre, is a tricky and key question.

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