Say hello to Ramin Karimloo...
I must back-track a bit, I know I just called Alfie Boe middle-aged, he's not quite there (I think it's the beard that makes him look older for the part he's currently playing) he's actually 37 and Ramin here is 32 however, I'm sure you'll agree that they are presented in very different ways in the images with contrasting representations!
A bit about Ramin. He's Canadian born but is living in England. He enjoyed musical theatre when he was living in Canada and has been incredibly successful since moving to England. He's currently playing the Phantom in Love Never Dies which is the sequel to Phantom of the opera.
So the image. It is a mid-shot, chosen to flaunt his body build. Compared to Alfie, he is portrayed as a bit of a sex symbol and he looks serious. Some people may interpret his stance as arrogant as he appears very confident. However, it does appeal to his target audience, which if you hadn't guessed, are women as well as homosexuals. This particular image may actually draw people's attention to musical theatre that may not have been interested as this image doesn't necessarily conform to the usual image of musical theatre.
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