According to the National Readership Survey it is 0.2% more popular than NME but is also read by more males than females. 1.1% of all males and just 0.5% of all females. It's largely more popular amongst those in the age range 15-44 than 44+. And from the front cover of the February 19th issue, you can probably tell why...
It is similar to the front cover of NME in that it is all capitalised, very busy, 'loud' and the image takes up the entire cover with text written over it. A difference between the two covers is that this one includes other, smaller close-up pictures around the sides. For example in the top right hand corner and down the left hand side. All of which are actually to illustrate free posters or competition prizes. By doing this it draws the reader's attention to the freebies and prizes, possibly persuading them to buy the magazine. The cover uses several different colours. The red and orange could be linked to fire; passion. All of the colours are bold and stand out. The cover also includes a rhetorical question to draw the reader in.
As you can see from this double page spread (6-7) the content isn't very professional, more informal. This feature article on Panic at the Disco is predomionantly made up of pictures rather than text and information. The information that is in the far right column is in small text especially when compared to the quote pasted across the pictures. This shows that the typical reader is maybe not interested in every fact or detail but more in seeing the action and the overall gist of the articles. Maybe aimed at people who do not set aside much time to read? The captions for the pictures are comical, adding to the informal tone.
All structures, layouts, colours and text in this magazine appeal to its target audience and is perfect for its genre...maybe not so much for musical theatre though.
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