'M. Magazine'

So, even though 'Musical Stages' claimed to be the only musical theatre magazine in Britain...I have found this - 'M.'!

In a way, 'Musical Stages' are right to claim themselves as the only magazine as from what i can

find, 'M.' appears to be an online, downloadable free magazine and to have no retailers plus half the time they seem to be living in England and the other half in America! I have contacted the magazine to find out about these things, hopefully i'll get a response.

They sum up their style and purpose pretty well on their 'About' page...

'Now, we don't want to tread on anyone's toes- but we do want to shake things up and make this publication fresh, new and exciting. We like to think of it as the "VOGUE" of Musical Theatre. It’s going to be high-fashion, beautiful, glossy and fun. We are going to be a bit cheeky and have a laugh. In bringing this new generation of theatre out in our magazine, we will also be careful not to forget the past and the classic shows that ran in the years before us.'

The language they use, appeals directly to younger generations as does the casual, informal, modern layout of the website and magazine.

Again, the front cover is relatively simple and of a similar layout to 'Musical Stages' however it is not a digital photo, it is an image. Much of the entire magazine is also simple and the fonts and casual tone works well with this.

What does it include?

• Reviews
• Things they would recommend on youtube!
• A comedy section on which west end parts they think particular x-factor contestants would be good for!
• Theatrical advertisements
• Articles on west-end stars
• Interviews with several people, including production team members that have recently 'made-it'!
• Recommendations of musical theatre products

All the pictures help give a 'cool' and attractive vibe to musical theatre, helping it appeal further to its younger generation target audience.

This >>>>>>

Is what readers are greeted by when they open the magazine.

I personally think this is brilliant!

It sums up a stereotype of musical theatre in a positive way!

It immediately sets a humerus, relaxed and informal tone.

I reckon this is the style of musical magazine that I will strongly consider when creating my own.