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It is a head and shoulders shot of him. The way he is posed and with the position of the collar of his coat as well as his facial expression, makes him look happy, friendly and even a bit cheeky. This image would appeal to his target audience (musical theatre lovers of all ages) because the image denotes him to be approachable and a nice guy.
The text in the bottom left hand corner simply says his name and the title of the album. The font, colour and size for his name make's it stand out as it is a contrast to the rest of the cover. The font for the album title appears hand written, adding a personal touch the album and adding to the image of him being friendly. It could also echo his life, in that he is just an ordinary person, discovered by chance; the font is like any other hand-written writing.
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