As musical theatre magazines seem to be independent I am unable to find a media institute that would distribute my magazine. However I have research IPC media and this would be a possibility as they are the leading consumer magazine publisher. They publish a wide range of magazine genres and are very successful.
As it is a musical theatre magazine I would have my magazine sold in places where people with this interest are likely to be. Because of this I would approach theatres all around the country to sell my magazine. As people don't really go to the theatre just to buy a magazine I would make it more accessible by having it available in certain supermarkets i.e Tescos as this is a popular supermarket. I would also create an exciting website that allows subscription and I would post leaflets advertising the magazine to drama, dance and music groups and clubs across the country.
I think a majority of theatres would accept this as it will give them an opportunity to advertise productions and create more of a name within the theatre as they could have advertising space. I would gain a lot of subscriptions and sales as there are limited magazines of this genre and only one of this style.
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