In order to find out more about what people interested in musical theatre do with their interest I asked whether they were actively involved in musical theatre. 26 people said they were and 11 said they just had a keen interest in musical theatre. This means that I will suit both of these groups needs as I will review shows as well as giving information on auditions etc.
For the 26 who claimed to actively take part I asked them to specify which area the take part in, using the same options as the pie chart above. As you can see, all possible areas were given at least one vote meaning that there is indeed an audience for all aspects.
In order to find out about whether making a magazine of this genre would be popular and marketable, I asked whether or not they buy a musical theatre magazine and whether or not they would be interested in buying one. Only 5 people said they regular buy a musical theatre magazine and 31 said they didn't. Of the 37, 28 people would be interested in buying and reading one. I asked for their reasons for answering yes or no to gain an idea of what they want or don't want within this kind of magazine. I have selected some responses to blog...
Some yes answers...
- thinking maybe a monthly publication -to keep up to date with current shows, cast members, their backgrounds etc / reviews and general gossip! Behind the scene articals etc
- Possibly to show reviews of shows, job interviews and a planned of up and coming shows, both amateur and professional.
- There doesn't seem to be one available and I can only glean information from newspapers which don't go into much detail and I don't always agree with critics
- Because it would be good to learn about old musicals and also brand new ones. Also it would advertise who was playing who on the west end/broadway at the time
- If it contained information on things like whats' on locally and nationally. Audition listings, insight on further training etc.
- Because this is what Stuart (my son) wants to do as a career
And some reasons against...
- Just because I'm interested in musical theatre but wouldn't be that interested in knowing everything about it!
- I don't like reading.
- Basically no time to read it.
I will take these responses on board when creating articles/contents.
I asked what sort of price range people would be prepared to spend so I can get an idea of how much money could be put in but still gain a profit.
As you can see, a majority would be happy to pay up to £2.99 with some in excess to this, which I think is reasonable!
My final two questions where asking for votes on the best name for the magazine and the best name for a pirate magazine. By asking my audience to help decide, it helps me see what is most appealing and marketable.
As you can see, the most popular magazine name is 'Behind the Magic' - which I think is rather suiting. The other four most popular, I will look into naming sections or articles or even taking inspiration for a tagline.The most popular name for a pirate magazine is 'Raise Your Flag', which again is rather suiting...and probably my favourite! I will use 'Crossed Swords', 'A'hoy' and 'The Gallows' as song names or even captions for pictures.
This survey was definitely worthwhile and I will keep on referring to it as I construct my magazine.
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